Since its inception in 2009 by Award-winning marketing professional Nayomi Handunnetti, The Siren has emerged as a leading Marketing Process Outsourcing (MPO) company, delivering seamless, sustainable, and strategic marketing solutions to businesses across industries. Operating as an extension of its clients, The Siren ensures end-to-end...
Covid-19 pandemic challenged all the mainstream management principles and threw us right out of our comfort zones. Managing a business at this time has been difficult in different ways,With the lockdown and travel restrictions most of the organizations especially the Tourism industry struggled financially. With...
How do we support the female Entrepreneurs? A widely discussed topic in the current context while we battle a Pandemic. There is evidence women-led businesses are most likely to survive and their startups often will be highly successful. The Boston Consulting Group’s (BCG) new analysis...
In Sri Lanka with a small domestic market of 23 million, businesses looking at exports seriously, as a higher growth segment, is important. The traditional barriers to entry are demolished through the increased access to the Internet. Access to the Internet has opened up limitless...
Who is a successful social media expert? What does it take to become a successful social media expert? These are some of the questions that a lot of people ask me. I believe anyone can be an expert regardless of their age, gender, ethnicity, looks...
Who is Nayomi –the Young Energetic Innovative EntrepreneurNayomi is an Award-winning - Entrepreneur & Marketing specialist, Fitness Enthusiast, Speaker, Blogger, Global Goodwill Ambassador & Mentor @ Women Empowered Global. She is well qualified with two masters; one MBA from the New University of Buckinghamshire UK...
With a small domestic market of 23 million people, it is important for Sri Lanka to look at a higher economic growth through exports. With the increased access to the Internet, the barriers to expand to International markets are demolished. Therefore, there are limitless opportunities...
Working moms face real pressure Motherhood is something most of us look forward to, with us preparing for it in the pursuit of happiness, but honestly, nothing can ever prepare you for it. We take classes, do research & speak to others to understand the systematic...
Small to medium-sized enterprises are mainly responsible for generating employment opportunities and are a major driver to irradicate poverty in the world. SME’s are sometimes the only employment generator in some rural areas and also employ the vulnerable sectors of the workforce such as women,...